The Hubbly Credits Playbook: Maximize Your HubSpot Credits

What Are HubSpot Credits? (And Why should you care?)

HubSpot Credits are your gateway to powerful AI tools that live right inside your HubSpot portal. No separate purchases, no complicated setup — just smart automation that helps you work more efficiently.

Starting in June 2025, all Pro and Enterprise subscriptions automatically include monthly HubSpot Credits. Think of them as your monthly allowance for AI-powered features like Customer Agent and Breeze Intelligence.

Here's why this matters for your business:

• Get immediate access to high-impact AI features without jumping through subscription hoops
• More flexibility in how you scale your customer service and data management
• Built-in value that's already part of what you're paying for

How Do HubSpot Credits Work?

Your monthly credit allocation depends on your HubSpot tier:

Starter — Breeze Intelligence only
Pro — Breeze Intelligence and Customer Agent
Enterprise — Breeze Intelligence and Customer Agent

Current Credit Costs:

• Customer Agent — 100 Credits per conversation (handles customer inquiries 24/7 without human intervention)
• Breeze Intelligence:
  • Company Enrichment — 10 Credits per enrichment
  • Contact Enrichment — 10 Credits per record
  • Smart Properties — 10 Credits per property per record

Important things to know:

• Credits reset monthly and don't roll over (use them or lose them)
• Need more? Additional credits cost $10 per 1,000 credits
• Exceed your monthly limit and you'll automatically upgrade to the next credit package tier for the rest of your contract
• Credits only work with supported AI tools — they won't help with general onboarding or adding seats

Smart Ways to Put Your Credits to Work

These AI features tackle the time-consuming tasks that slow your team down:

High-Impact Strategies:

Customer Agent for 24/7 Support
Let AI handle your Tier 1 customer service tickets while your team focuses on complex issues and relationship building.

Breeze Enrichment for Clean Data
Stop manually researching prospects. Automatically fill in missing company information, contact details, and behavioral data to give your sales team better targeting intelligence.

Smart Properties for Personalization
Use enriched data to dynamically customize marketing messages and sales outreach based on company size, industry, or other key attributes.

Real-world example: Use Breeze Intelligence to enrich prospect records, giving your business development team better targeting data and saving hours of manual research work each week.

Mistakes That Waste Your Credits (And How to Avoid Them)

• Letting credits expire — They reset monthly, so use them strategically throughout the month
• Enriching low-value records — Focus on active leads and current customers, not cold prospects from three years ago
• Skipping the setup — AI tools need proper workflows, triggers, and team alignment to deliver real value
• Misunderstanding what credits cover — They're for AI features only, not general HubSpot services or training

How Hubbly Maximizes Your Credit ROI

We help you get the most from every credit by:

Setting up Customer Agent strategically — We configure it to handle your most common support tickets automatically, freeing up your team for relationship-building activities.

Using Breeze Intelligence tactically — We don't just enrich data randomly. We help you identify which records need enrichment and create workflows that act on that enriched information.

Configuring smart automation — We set up workflows and smart properties that amplify what your credits unlock, turning enriched data into personalized experiences.

Tracking usage and results — We monitor your credit consumption and measure the business impact, so you can optimize your approach month over month.

Whether you want to reduce support workload, personalize customer outreach, or clean up stale contact lists, we make sure your credits deliver measurable results.

Ready to Put Your Credits to Work?

Already on Pro or Enterprise? You've got credits sitting in your account right now. Let's make sure they're working as hard as you are.

Request our "Credits Usage Quick Start" checklist ✅
Get a step-by-step guide for implementing your first AI automation this month.