INBOUND 2024: 5 New HubSpot Features We’re Already Using

Last week, at INBOUND 2024, HubSpot dropped some game-changing updates, and at Hubbly, we’ve been diving into these new features headfirst. If you’re a small business or part of a lean team, you know that every minute counts. That’s why these tools are making a huge difference in helping us (and soon our clients) automate manual tasks, streamline processes, and harness the power of AI to get the most out of HubSpot.

Here are five new features we’re already using and absolutely loving.

1. Copilot: Your AI Assistant for Everything

HubSpot's new Copilot feature is like having an extra team member—only this one doesn’t need sleep! Copilot uses AI to assist throughout the platform, and we’ve found it especially helpful in the social media tool. From generating post ideas to scheduling content, Copilot makes managing your social presence smoother and faster.

Not only does it help draft posts, but it can also analyze past performance to suggest the best times to publish. And the cherry on top? Copilot can help you repurpose existing content with ease, giving it a fresh spin so you’re never scrambling for new ideas.

2. Buyer Intent: Find Prospects with Laser Precision

Ever wonder how to prioritize your outreach to potential customers? That’s where Buyer Intent comes in. This feature gives small teams a leg up by identifying prospects who are actively showing interest in our services.

Whether it's website activity, content downloads, or specific behaviors that signal they're ready to buy, Buyer Intent helps us focus our efforts on leads that are likely to convert. It’s a huge time-saver when it comes to sales and marketing alignment—now we’re not just throwing spaghetti at the wall to see what sticks.

3. Prospecting Agent: Crush the Sales Process

Sales teams—especially small ones—are often overwhelmed with manual tasks that take time away from actually closing deals. Enter Prospecting Agent, another AI-powered gem that’s transforming the sales game. It helps us automate prospect research, prioritize leads, and even personalize outreach efforts based on what matters most to each prospect.

The tool can crawl through data to identify key decision-makers and suggest the best approach to connect with them. It’s like having a super-smart virtual assistant that does the heavy lifting, allowing your sales team to focus on what they do best: building relationships and closing deals.

4. Content Remix: Save Time by Repurposing Your Content

Creating fresh content all the time is exhausting, but with Content Remix, we don’t have to. This new HubSpot tool allows us to take our top-performing content and effortlessly repurpose it across different formats and platforms. Whether it’s turning a blog post into social media snippets or converting a webinar into a podcast, Content Remix saves us countless hours of content creation.

For small teams, this is a lifesaver. We’re getting more mileage out of the content we’ve already created, keeping our audience engaged without having to constantly come up with new ideas.

5. Case Study Generator: Showcase Your Wins with Ease

One of the hardest things for any business is capturing and presenting client successes in a way that resonates with future prospects. HubSpot’s new Case Study Generator makes this process a breeze. By pulling in data and results from various tools within the HubSpot platform, the Case Study Generator creates polished, ready-to-share case studies that highlight our wins.

We're admittedly still playing with this one, but we're excited to help our clients use it to showcase their successes in a professional, data-driven way, which helps build trust with new prospects. No more scrambling to gather info from different sources—this tool does it all, making it easy to produce compelling success stories.

Ready to Put These Tools to Work?

These new HubSpot features have already become essential parts of our workflow. They’re helping us automate repetitive tasks, improve our outreach, and maximize our content’s impact—all while using the power of AI to its full potential. And we’re confident they can do the same for your business.

If you’re curious about how to implement them for your own team, we’d love to help! Let's explore how you can start using HubSpot’s latest features to boost efficiency and grow your business. Book a call with us now!